Social Mobilization:
Social Mobilization is a broad scale movement to engage people’s participation in achieving a specific development goal through self-reliant efforts. It involves all relevant segments of society: decision and policy makers, opinion leaders, bureaucrats and technocrats, professional groups, religious associations, commerce and industry, communities and individuals. It is a planned decentralized process that seeks to facilitate change for development through a range of players engaged in interrelated and complementary efforts. It takes into account the felt needs of the people, embraces the critical principle of community involvement, and seeks to empower individuals and groups for action. It is important for the community to identify their resources, rather, manage and harness their resources. This is a state where little external stimulus or help can effect considerable change.
Groups and families across the Punjab. I. Political – policy makers: involves advocacy with and among leaders in this group and helps foster the commitment that will clear the way for action. II. Bureaucratic/Technocratic – government workers and technical experts: involves the policy makers, technocrats, bureaucrats, and service professionals to provide the rationale for decisions as well as to support planning and implementation of interventions. III. Non-governmental sector: Non-governmental organizations for special purposes, social institutions and associations that represent organized support. IV. Community Groups: Community leaders, schools and grassroots groups help transform development goals into action. V. Households and Individuals: In the household, where such behavioral actions take place, key individuals in traditional society often hold sway.
Groups and families across the Punjab. I. Political – policy makers: involves advocacy with and among leaders in this group and helps foster the commitment that will clear the way for action. II. Bureaucratic/Technocratic – government workers and technical experts: involves the policy makers, technocrats, bureaucrats, and service professionals to provide the rationale for decisions as well as to support planning and implementation of interventions. III. Non-governmental sector: Non-governmental organizations for special purposes, social institutions and associations that represent organized support. IV. Community Groups: Community leaders, schools and grassroots groups help transform development goals into action. V. Households and Individuals: In the household, where such behavioral actions take place, key individuals in traditional society often hold sway.
